Unleashing the Full Potential of Your Restaurant: Why ChowNow Outshines Toast Online Ordering

In today's digital age, online ordering has become an essential component for restaurants to thrive and reach a wider customer base. Two prominent players in the online ordering industry, ChowNow and Toast, offer robust solutions. However, when it comes to elevating your restaurant's online presence and driving success, ChowNow stands out as the superior choice.

Let's delve into a comprehensive comparison that highlights ChowNow's advantages over Toast Online Ordering.

1. Customization and Branding:
   ChowNow takes customization to a whole new level. With ChowNow, your restaurant can maintain its unique brand identity and create a personalized online ordering experience. From customizable menus and branded mobile apps to tailor-made websites, ChowNow enables you to showcase your restaurant's personality. Toast, on the other hand, offers limited branding options, often resulting in a generic and impersonal user experience that's often challenging for a diner to use properly - especially when complex modifiers are used - which can result in disappointed customers.
2. Direct Customer Relationship:
   ChowNow empowers restaurants to establish direct relationships with their customers. By owning customer data and utilizing integrated marketing tools, restaurants can engage with their patrons, build loyalty, and drive repeat business. Toast, on the contrary, acts as a middleman, limiting your access to vital customer information and hindering the opportunity for personalized marketing campaigns.
3. Seamless Integration:
   ChowNow seamlessly integrates with existing restaurant systems, including toast, square, and dozens of other popular point-of-sale (POS) systems, inventory management, and loyalty programs. This integration streamlines operations, eliminates manual entry errors, and ensures a smooth order fulfillment process. Toast, while offering a direct solution, integration capabilities, often requires additional investments in hardware and software, leading to potential compatibility issues and higher costs overall.
4. Cost-Effectiveness:
   ChowNow provides a transparent and cost-effective pricing structure, allowing restaurants of all sizes to benefit from their platform. With a fixed monthly fee for unlimited order volume, restaurants can avoid excessive transaction fees and keep a larger portion of their revenue. Toast, on the other hand, charges a $0.99 per transaction fee, which can significantly impact a restaurant's profitability, especially during peak sales periods. Merchant fees between both providers are comparable, though ChowNow provides a 100% chargeback liability guarantee, while Toast charges a fee for each chargeback claim
5. Customer Support and Training:
   ChowNow prides itself on exceptional customer support, offering live chat, phone, and email assistance. Their team is readily available to resolve any technical issues or provide guidance whenever needed. ChowNow also provides comprehensive training resources, empowering restaurant staff to maximize the platform's potential. Toast's customer support, while reliable, has received mixed reviews, and their training resources may not be as extensive or readily accessible.
6. Marketing Opportunities:
   ChowNow understands the importance of marketing in driving restaurant success. Their platform offers valuable marketing features such as automated email campaigns, social media integration, and search engine optimization (SEO) tools. These features enable restaurants to expand their reach, attract new customers, and enhance their online visibility. Toast, although offering some marketing capabilities, falls short in providing the same level of comprehensive marketing support as ChowNow.

Conclusion:

When it comes to online ordering solutions, ChowNow proves to be a superior choice for restaurants seeking to amplify their online presence, build direct customer relationships, and drive profitability. With robust customization options, seamless integration, cost-effectiveness, exceptional customer support, and a strong focus on marketing, ChowNow empowers restaurants to take full control of their digital success. Choose ChowNow, and witness the transformative impact it can have on your restaurant's growth.

Successtaurant can help guide you to the best solution from hundreds of different restaurant tech providers at no additional cost to you. How? Much like a real estate agent, we've negotiated partnerships with nearly every major restaurant technology company to act as their agent. While we do earn a small referral commission from the platform you choose, by representing hundreds of different platforms, we're able to find you the perfect provider without the need to talk to dozens of salespeople. You get white glove treatment for the exact same price you'd pay if you went direct.

If you're interested in getting started with ChowNow, Toast, TouchBistro, OpenTable, Resy, HotSchedules, 7 Shifts, Sevenrooms, Digital Dining, Shift 4/Skytab POS, Square, Clover, Union, Owner.com, UberEats, GrubHub, DoorDash, or more and want to feel confident you're getting the best overall value, book a time with Successtaurant today.